FOSTER II – Growth in the Middle East Market and Registered Employment Project
A project under FRIT II to take Force & Brothers’ software product to new markets, increase employment and develop export capacity.
- Establishing the international business development and export unit
- Market research and employment plan
The need
The starting point of the FOSTER Project was that Docusmart, Force & Brothers’ AI-powered document management software, lacked the international business development capacity, market-specific research and strategic partnerships it needed to become more visible in the international market and to enter new markets. The absence of support to finance the increase in workforce capacity and the brand awareness required to enter new markets was an obstacle slowing the company’s growth. In response to this need, KOSGEB supported Force & Brothers’ 16-month growth plan through the second call for proposals of the FRIT II Employment-Committed SME Support Programme.
Force & Brothers’ approach
Under the FOSTER Project, Force & Brothers implemented a growth plan built around five core objectives: increasing Docusmart’s visibility and client portfolio in the international market; entering new markets and building strategic partnerships by establishing the International Business Development and Export unit; growing workforce capacity and the client base through market research and promotional materials in the target countries; raising sales figures by increasing brand and product awareness; and developing R&D collaborations with small and medium-sized enterprises while protecting industrial property rights.
Outcome
At the end of the 16-month process, Force & Brothers had established its International Business Development and Export unit, made Docusmart more visible in Middle Eastern markets and developed new client relationships and strategic collaborations. In this way, the aim was for the company to consolidate its position in Türkiye’s software sector at international level through sustainable growth in the target markets, increased employment capacity and stronger brand awareness.
Deliverables
- International business development and export unit
- Target market research and promotional materials
- Brand and product awareness activities
- R&D collaborations and industrial property protection
