AI-Supported Digital Marketing and E-Commerce Capacity Building Programme for Women Entrepreneurs
A technical support study developing the artificial intelligence, digital marketing and e-commerce skills of women entrepreneurs in Elazığ.
- Project development under technical support
- Training content and implementation coordination
The need
This programme was developed because women entrepreneurs in Elazığ lacked the digital marketing and e-commerce skills they need to grow their businesses, as well as the knowledge to use AI-supported tools. The absence of a practical framework through which women entrepreneurs who want to move their existing businesses to digital channels and reach new markets could do so was limiting the growth of women’s entrepreneurship in the region. In response to this need, ELİKAD and the Fırat Development Agency organised a four-week capacity building programme for women entrepreneurs in Elazığ.
Force & Brothers’ approach
Under the technical support, Force & Brothers contributed to the development of the programme, the preparation of the training content and the coordination of the implementation process. Our team supported the delivery of a training curriculum covering AI-supported content production, digital marketing, data analysis, customer behaviour, sales forecasting and e-commerce operations.
Outcome
By the end of the four-week programme, 35 women entrepreneurs and aspiring entrepreneurs had received more than 45 hours of training. As a result, participants gained practical knowledge with which they can move their existing businesses to digital channels and assess options for accessing new markets.
Deliverables
- AI-supported content production training
- Digital marketing and data analysis
- Sales forecasting and customer behaviour analysis
- E-commerce operations training
